English talk shows about Beijing Winter Olympics

This project is a series of special English talk shows covering the Beijing 2022 Winter Olympics launched by, a national news website.

The series was designed to promote Chinese culture and information about Winter Olympics in a way that was entertaining to a western audience. We focused on areas of interest that represented China, but could also be appreciated by a western audience such as local food and the history of the games. This was especially important given that very few were able to travel to the games to experience it in person.

Platforms: Facebook, YouTube

Total views on all platforms: 820k+

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