Zhihu is the largest professional question and answer platform in China, like Quora. It stands out from its competitors by providing high-quality questions and credible answers. The platform has 100 million active users and has become an instrumental player in the China online ecosystem in recent times due to its reliability and trustworthiness.
Zhihu is owned by Baidu, so popular responses from Zhihu are prioritised in organic search results. For your SEO in China, this is crucial.