Naming Your Brand In China
You can’t make progress without a Chinese name in the Chinese market. A good brand name will help you establish yourself as well as communicate your company and values. The name should be distinctive, memorable and relevant to either the brand image, product category or customer benefits. Or indeed, all of the above. Contact Outlandish today for help choosing a Chinese name and developing your brand story for China.
Why do you need a chinese brand name?
McDonalds and Starbucks are everywhere in China, but most Chinese people still don’t know their English names. Why? If you, a non-Chinese speaker, were shown a series of Chinese characters and asked later to remember them, could you? The same thing applies with the names in other languages in China.
Choosing a China Brand Name
You can’t make progress without a Chinese name in the Chinese market. A good brand name will help you establish yourself as well as communicate your company and values. The name should be distinctive, memorable and relevant to either the brand image, product category or customer benefits. Or indeed, all of the above. It has to be special, not so foreign that it’s meaningless to your Chinese customers, and not too Chinese (so your brand doesn’t lose its identity). A big plus is that a registered Chinese name provides protection from copycats.
What We Can Do
Here at Outlandish we can:
- Propose a Chinese name and create a slogan for your brand
- Develop your brand story for China
- Find out your best options for TM registration
Say Hello!
Please fill in the form below to find out how we can help you!