Many brands that want to enter China have great expectations; they believe that costs will be low, but rewards will be high. The truth is, the environment in China has radically changed over the past 10 years.
China does not automatically equal cheap today. It is a massive country, comprised of many individual markets, geographies, and consumer types. If you want to understand if your brand is ready for China, Outlandish is happy to help. One of our services is a brief analysis of market opportunities, as well as the evaluation of your products and business, to facilitate entry into the Chinese market.