Livestreaming on Douyin & Kuaishou

Outlandish are live streaming experts. A live video enables you to interact with your audience (potential buyers) in real-time, in order to educate them about your products and demonstrate them. Given the nature of short video platforms’ users, success lies in entertaining your audience along the way.

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A Billion-Dollar Industry

In the West, livestream shopping is still in its infancy. In China, however, it has become a billion-dollar industry since 2016. 85% of Douyin (Chinese TikTok) users watch live broadcasts regularly. In 2020, Taobao marketplace had 373 million live streams watchers who generated $60 billion in sales on the platform.

  • McKinsey estimates live-commerce could make up to 20% of online sales globally by 2026.
  • The value of China’s live-commerce market grew more than 280% between 2017 and 2020, to reach an estimated $171 billion in 2020.
  • In 2020, Douyin hosted $26 billion worth of sales of makeup, clothing and other goods.
  • Live commerce was used by 30% of Chinese internet users in 2020 and the figures keep rising.

Advantages of livestream e-commerce

There are many benefits of using livestream e-commerce to drive sales.


With millions of active users and even more viewers, you can reach a much wider audience.


Using products live provides a better way to showcase them and convince users of their features.


Connect personally and directly with your audience in real time by responding to comments, and encouraging users to send virtual gifts.


You can reach your target audience, with the algorithm pushing your products to those interested in them.

How We Can Help

Our team can operate live streams for your brand. We take care of everything: from a studio and finding the best hosts for your products, to answering the questions from viewers and buyers online.

What Next?

If you’re interested in our livestreaming services, please don’t hesitate to send us a message using the contact form below. For more information about our other social media video marketing services, please click on a link below:

Short Video Platform Marketing
Bilibili Marketing
Video Production

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