Unlike in the West, where it is predominantly young people who are on platforms such as TikTok, short video platforms’ users are people of all ages. Short video platforms are run by dances, sounds, and social challenges. They are straightforward and ideal for reaching consumers. Both Douyin and Kuaishou can help your brand generate brand awareness with these short viral videos.
If you are not on Douyin, then you are not in the Chinese market. Even the Russian embassy in China has an official Douyin account, and Russian ambassador to China is a star of the videos!